Guerrilla advertising : cost-effective techniques for small-business success

Author(s)

• Levinson, Jay Conrad

Bibliographic Information

Guerrilla advertising : cost-effective techniques for small-business success

Jay Conrad Levinson

Houghton Mifflin Company, 1994

Details

• NCID: BA54347435
• ISBN:
  • 0395687187
• LCCN: 94003957
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xi, 283 p.
• Size: 23 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Cost effectiveness
  • LCSH : Small business -- Management