Winning in Asia, European style : market and nonmarket strategies for success
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Bibliographic Information
Winning in Asia, European style : market and nonmarket strategies for success
Palgrave, 2001
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Includes bibliographical references and index
Description and Table of Contents
Description
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.
Table of Contents
- Wining in Asia: Analyzing European Firms' Market and Non-Market Strategies
- V.K. Aggarwal Asia Beckons Europe: Europe's Trade and FDI in Asia
- S.Urata Nonmarket Strategies in Asia: The Regional Level
- J.Ravenhill Euro-Pressure: Opportunities and Strategies for Lobbying in the European Union
- C.Dupont European Software in Asia: Path Dependency, Globalization and the Promise of Asia
- T.Nakagawa Why Does Asia Beckon Some European Auto Firms and Not Others
- N.Biziouras & B.Crawford Airbus in Asia
- W.Love & W.Sandholtz European Financial Firms in Asia: Market Versus Nonmarket Strategies
- K.Wallner Lessons from European Firm Strategies in Asia
- V.K.Aggarwal
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