CiNii Books - Moviegoing in America : a sourcebook in the history of film exhibition

Moviegoing in America catalogs the social and cultural change that has attended America's favorite pastime from the days of the nickelodeon to the dominance of the multiplex. Bringing together an impressive range of historical scholarship, Gregory A. Waller charts the evolution of film exhibition and reception as a function of changing patterns of American community, identity, and consumption. Pairing notable current research with extensive primary material - drawn from trade accounts, popular magazines, and exhibitor handbooks - Moviegoing in America deepens our understanding of the role of film in everyday life by exploring the movie theater as commercial venue, physical environment, public sphere, community centerpiece, and all-important site where audiences experience the movies and experience themselves as an audience.

Table of Contents

List of Illustrations. Acknowledgments.Introduction: A Century at the Movies: Gregory A. Waller.Part I: Capturing an Audience, Creating a Business: 1896 - 1916:Introduction.1. Introducing Cinema to the American Public: The Vitascope in the United States, 1896 - 7: Charles Musser.2. From Rum Shop to Rialto: Workers and Movies: Roy Rosenzweig.3. Cheap Amusements (1908): John Collier.4. Some Picture Show Audiences (1911): Mary Heaton Vorse.5. Motion-Picture Work (1911): David Hulfish.6. Hints to Exhibitors (1908): W. Stephen Bush.7. Handling the Visitor (1909): Moving Picture World.8. Posteritis (1910): F. H. Richardson.9. Swelling the Box Office Receipts (1911): George Rockhill Craw.10. The Murder of Othello (1911): H. F. Hoffman.11. Projection (1912): F. H. Richardson.12. The Regulation of Motion Picture Theaters (1912): Boyd Fisher.13. Architectural Treatment of the Moving Picture Theatre (1914): Aymar Embury II.Part II: Palatial Palaces and Everyday Practices: 1916 - 1930:Introduction.14. "You Can Have the Strand in Your Own Town": The Struggle between Urban and Small-Town Exhibition in the Picture Palace Era: Kathryn H. Fuller.15. What the Public Wants in the Picture Theater (1925): Samuel L. Rothafel ("Roxy").16. Theater Entrances and Lobbies (1925): E. C .A. Bullock.17.A Description of the Capitol Theater, Chicago (1925): John Eberson.18.Building Theatre Patronage (1927): John F. Barry and Epes W. Sargent.19. Motion Picture Theater Management (1928): Harold B. Franklin.20. Fashioning an Exhibition Empire: Promotion, Publicity, and the Rise of Public Theaters: Douglas Gomery.21. Where "Movie Playing" Needs Reform (1920): K. Sherwood Boblitz.22. Musical Presentation of Motion Pictures (1921): George W. Beynon.23. Music (1927): John F. Barry and Epes W. Sargent.24. Future Developments (1927): Harry M. Warner.25. Motion Pictures as a Phase of Commercialized Amusement in Toldedo, Ohio (1919): J. J. Phelan.26. The Motion Picture and the Upbuilding of Community Life (1920): Orrin G. Cocks.27. Our Movie Made Children (1934): Henry James Foreman.28. Ethnography and Exhibition: The Child Audience, the Hays Office, and Saturday Matinees: Richard deCordova.Part III: Picture Shows and New Theaters: The 1930s and 1940s:Introduction.29. Hillbilly Music and Will Rogers: Small-Town Picture Shows in the 1930s: Gregory A. Waller.30. Bank Night (1936): H. O. Kusell.31. The Management of Motion Picture Theatres (1938): Frank H. Ricketson, Jr.32. Show Lady (1939): Carlie Beach Roney.33. What's Playing at the Grove? (1948): Fortune.34. Give the Movie Exhibitor a Chance! (1935): P. S. Harrison.35. Economic Control of the Motion Picture Industry (1944): Mae D. Huettig.36. New Theatres for the Cinema (1932): Ben Schlanger.37. Motion Picture Theaters (1937): Ben Schlanger.38. A New Architecture for the Movie Theater (1948): Architectural Record.39. Psychology of the Theater (1948): Walter A. Cutter.Part IV: Drive-In, Art House, Mulitplex: The 1950s and Beyond:Introduction.40. Spectator and Screen: John Belton.41. Big Boom in Outdoor Movies (1956): Frank J. Taylor.42. Free Lances (1929): Alexander Bakshy.43. Sure-Seaters Discover an Audience (1952): Stanley Frank.44. Some Considerations on the Rise of the Art-Film Theater (1956): John E. Twomey.45. Domestic Theatrical and Semi-Theatrical Distribution and Exhibition of American Independent Feature Films: A Survey in 1983: Betsy McLane.46. The Harlem Theater: Black Film Exhibition in Austin, Texas: 1920 - 1973: Dan Streible.47. The Exhibitors (1972): Stanley H. Durwood.48. The K-Mart Audience at the Mall Movies: William Paul.49. Modern Times (1993): Barbara Stones.50. From Exhibition to Reception: Reflections on the Audience in Film History: Robert C. Allen.Part V: Research and Resources:A Guide to Research and Resources.Research Projects in the History of Moviegoing and Film Exhibition.Bibliography. Index.

Volume: : pbk ISBN 9780631225928

Description

Pairing significant research with primary documents, Moviegoing in America charts the evolution of film exhibition and reception as a function of changing patterns of American community, identity, consumption, and the fabric of everyday life. "Moviegoing in America is an important, groundbreaking book." -- The Moving Image "Waller assembles an impressive collection that should become a key resource in the teaching of film exhibition history." -- Screen

Table of Contents

List of Illustrations. Acknowledgments. Introduction: A Century at the Movies: Gregory A. Waller. Part I: Capturing an Audience, Creating a Business: 1896-1916:. Introduction. 1. Introducing Cinema to the American Public: The Vitascope in the United States, 1896-7:Charles Musser. 2. From Rum Shop to Rialto: Workers and Movies: Roy Rosenzweig. 3. Cheap Amusements (1908): John Collier. 4. Some Picture Show Audiences (1911): Mary Heaton Vorse. 5. Motion-Picture Work (1911): David Hulfish. 6. Hints to Exhibitors (1908): W. Stephen Bush. 7. Handling the Visitor (1909): Moving Picture World. 8. Posteritis (1910): F. H. Richardson. 9. Swelling the Box Office Receipts (1911): George Rockhill Craw. 10. The Murder of Othello (1911): H. F. Hoffman. 11. Projection (1912): F. H. Richardson. 12. The Regulation of Motion Picture Theaters (1912): Boyd Fisher. 13. Architectural Treatment of the Moving Picture Theatre (1914): Aymar Embury II. Part II: Palatial Palaces and Everyday Practices: 1916-1930:. Introduction. 14. "You Can Have the Strand in Your Own Town": The Struggle between Urban and Small-Town Exhibition in the Picture Palace Era: Kathryn H. Fuller. 15. What the Public Wants in the Picture Theater (1925): Samuel L. Rothafel ("Roxy"). 16. Theater Entrances and Lobbies (1925): E. C .A. Bullock. 17.A Description of the Capitol Theater, Chicago (1925): John Eberson. 18.Building Theatre Patronage (1927): John F. Barry and Epes W. Sargent. 19. Motion Picture Theater Management (1928): Harold B. Franklin. 20. Fashioning an Exhibition Empire: Promotion, Publicity, and the Rise of Public Theaters: Douglas Gomery. 21. Where "Movie Playing" Needs Reform (1920): K. Sherwood Boblitz. 22. Musical Presentation of Motion Pictures (1921): George W. Beynon. 23. Music (1927): John F. Barry and Epes W. Sargent. 24. Future Developments (1927): Harry M. Warner. 25. Motion Pictures as a Phase of Commercialized Amusement in Toldedo, Ohio (1919): J. J. Phelan. 26. The Motion Picture and the Upbuilding of Community Life (1920): Orrin G. Cocks. 27. Our Movie Made Children (1934): Henry James Foreman. 28. Ethnography and Exhibition: The Child Audience, the Hays Office, and Saturday Matinees: Richard deCordova. Part III: Picture Shows and New Theaters: The 1930s and 1940s:. Introduction. 29. Hillbilly Music and Will Rogers: Small-Town Picture Shows in the 1930s: Gregory A. Waller. 30. Bank Night (1936): H. O. Kusell. 31. The Management of Motion Picture Theatres (1938): Frank H. Ricketson, Jr. 32. Show Lady (1939): Carlie Beach Roney. 33. What's Playing at the Grove? (1948): Fortune. 34. Give the Movie Exhibitor a Chance! (1935): P. S. Harrison. 35. Economic Control of the Motion Picture Industry (1944): Mae D. Huettig. 36. New Theatres for the Cinema (1932): Ben Schlanger. 37. Motion Picture Theaters (1937): Ben Schlanger. 38. A New Architecture for the Movie Theater (1948): Architectural Record. 39. Psychology of the Theater (1948): Walter A. Cutter. Part IV: Drive-In, Art House, Mulitplex: The 1950s and Beyond:. Introduction. 40. Spectator and Screen: John Belton. 41. Big Boom in Outdoor Movies (1956): Frank J. Taylor. 42. Free Lances (1929): Alexander Bakshy. 43. Sure-Seaters Discover an Audience (1952): Stanley Frank. 44. Some Considerations on the Rise of the Art-Film Theater (1956): John E. Twomey. 45. Domestic Theatrical and Semi-Theatrical Distribution and Exhibition of American Independent Feature Films: A Survey in 1983: Betsy McLane. 46. The Harlem Theater: Black Film Exhibition in Austin, Texas: 1920-1973: Dan Streible. 47. The Exhibitors (1972): Stanley H. Durwood. 48. The K-Mart Audience at the Mall Movies: William Paul. 49. Modern Times (1993): Barbara Stones. 50. From Exhibition to Reception: Reflections on the Audience in Film History: Robert C. Allen. Part V: Research and Resources:. A Guide to Research and Resources. Research Projects in the History of Moviegoing and Film Exhibition. Bibliography. Index.

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