The Financial Times guide to strategy : how to create and deliver a useful strategy
著者
書誌事項
The Financial Times guide to strategy : how to create and deliver a useful strategy
Financial Times/Prentice Hall, 2000
2nd ed.
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注記
Includes index
"First published in Great Britain in 1995"--T.p. verso
内容説明・目次
内容説明
Developing a good strategy is remarkably simple. Yet strategy has become remote from those who need it most: managers and entrepreneurs. This bestselling guide clarifies key strategic concepts and demonstrates how you can build a profitable strategy for your business. *Demonstrating the power of strategy to raise profits. *Providing a DIY strategy kit for managers. *Distilling strategic thinking since 1960. *Providing a lively A-Z of strategy concepts, terms and techniques.
目次
INTRODUCTION 1. The use and abuse of strategy 2. A brief history of strategy 3. Swings in strategic thinking: Six phases 4. Towards a synthesis 5. Progressive approximation in developing strategy PART ONE: BUSINESS UNIT STRATEGY A do-it-yourself guide 1. Overview 2. What businesses are you in? 3. Where do you make the money? 4. How good are your competitive positions 5. What skills and capabilities underpin your success? 6. Is this a good industry to be in? 7. What do the customers think? 8. What about the competitors 9. How do you raise profits quickly 10. How do you build long term value? 11. Conclusion 12. Addition note on the theory of business unit strategy PART TWO: CORPORATE STRATEGY 1. The great myth of corporate strategy 2. Six legitimate roles for the corporate centre 3. Emergency corporate strategy 4. Olympian corporate strategy 5. Acquisition-driven corporate strategy 6. Market expansion corporate strategy 7. Competency-based corporate strategy 8. Performance control corporate strategy 9. Which corporate strategy is right for your firm? 10. Common elements of good corporate strategy 11. Additional note on the theory of corporate strategy PART THREE: STRATEGIC THINKERS PART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES PART FIVE: STRATEGIC SHIFTS IN THE TWENTY-FIRST CENTURY The impact of increasing returns, networks, and the net
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