From global to metanational : how companies win in the knowledge economy
著者
書誌事項
From global to metanational : how companies win in the knowledge economy
Harvard Business School Press, c2001
大学図書館所蔵 全48件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 243-246) and index
内容説明・目次
内容説明
Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational, international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company--the metanational--defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and, turning this innovation into value by producing, marketing, and delivering efficiently on a global scale. The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing.
Most important, they outline exactly how managers can build a metanational advantage for their own organizations by: prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world; leveraging knowledge imprisoned in a multinational's local subsidiaries; and, mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value. Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game--and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation. Must-reading for every leader--from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to 'go global'--this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy.
目次
Preface Acknowledgments 1. The Metanational Advantage 2. Breaking Free of Geography 3. Metanational Pioneers: The Benefits of Being Born in the "Wrong" Place 4. Shoehorning Won't Work 5. The Tyranny of Distance 6. Learning from the World 7. Mobilizing Dispersed Knowledge 8. Harvesting Value from Metanational Innovation 9. From Global to Metanational Notes Index
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