The end of globalization : why global st[r]ategy is a myth & how to profit from the realities of regional markets

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The end of globalization : why global st[r]ategy is a myth & how to profit from the realities of regional markets

Alan Rugman

AMACOM, 2001

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Note

The North American ed. has a new pref. and updated data

Includes bibliographical references and index

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