Customer communications in marketing
著者
書誌事項
Customer communications in marketing
（The official CIM coursebook）
Butterworth-Heinemann, 2001-
- 2001-2002
- 2002-2003
- タイトル別名
-
Customer communications in marketing : 2001 certificate syllabus
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注記
"Published on behalf of the Chartered Institute of Marketing"
Includes bibliographical references (p. 207) and index (2001-2002)
2002-2003: [written by] Alison Chesseman and Gill Wood
内容説明・目次
- 巻冊次
-
2001-2002 ISBN 9780750653039
内容説明
The comprehensive content and user-friendly text layout of this book are designed to facilitate learning. It contains questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The 2001/2002 edition of this text contains: an international perspective; new material to cover negotiations and e-marketing issues; a completely revised Continuous Assessment unit; new and up-to-date examples and case studies to illustrate the theory; additional text references and Website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
目次
- The importance of the customer
- managing the customer relationship
- finding out about customer communications
- the communication process
- effective communication skills
- communicating in meetings, interviews and negotiations
- using statistical data and visual information
- written communication formats
- the communications mix
- technological developments in communications
- approaching the module for continuous assessment
- guidance on examination preparation
- examination paper, answers and comment June 2000
- examination paper, answers and comment December 2000
- curriculum information
- answers and debriefing.
- 巻冊次
-
2002-2003 ISBN 9780750657006
内容説明
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: Co-written by the CIM Senior Examiner for the Customer Communications module CIM approved content for this year's course Approved by the CIM Chief Examiner Fully revised and updated to fit in with the new CIM syllabus Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
目次
- Preface
- The importance of the customer
- Managing the customer relationship
- Buying behaviour
- The communication process
- Effective communication skills
- Communicating in meetings, interviews and negotiations
- Using statistical data and visual information
- Written communication formats
- The communications mix
- Appendices - Guidance on exam preparation
- Answers and debriefings
- Curriculum information.
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