Mass communication theory : foundations, ferment, and future
著者
書誌事項
Mass communication theory : foundations, ferment, and future
Wadsworth/Thomson Learning, c2000
2nd ed
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注記
Includes bibliographical references (p. [367]-395) and index
内容説明・目次
内容説明
An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
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