Mass communication theory : foundations, ferment, and future
Author(s)
Bibliographic Information
Mass communication theory : foundations, ferment, and future
Wadsworth/Thomson Learning, c2000
2nd ed
Available at 2 libraries
Note
Includes bibliographical references (p. [367]-395) and index
Description and Table of Contents
Description
An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
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