International marketing strategy : analysis, development and implementation
著者
書誌事項
International marketing strategy : analysis, development and implementation
Thomson Learning, 2001
3rd ed
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注記
Previous ed.: International Thomson Business, 1999
Includes bibliographical references and index
内容説明・目次
内容説明
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
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