Semiotics, marketing, and communication : beneath the signs, the strategies

著者

• Floch, Jean-Marie
• Bodkin, Robin Orr

書誌事項

Semiotics, marketing, and communication : beneath the signs, the strategies

Jean-Marie Floch ; with a foreword by John F. Sherry ; translated by Robin Orr Bodkin

Palgrave, 2001

注記

"Chapters 1 to 5, by Jean-Marie Floch, originally published in Sémiotique, marketing et communication (1990)... chapter 6 reprinted from International Journal of research in marketing 4 (1988)... chapter 7, by Jean-Marie Floch, published in translation in Visual Identities (2000)..."--T.p. verso

Includes bibliographical references (p. 216-220) and index

詳細情報

• NII書誌ID(NCID): BA5458884X
• ISBN:
  • 033376014X
• LCCN: 00048317
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 225 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.123
  • DC21 : 658.8/02
• 件名:
  • LCSH : Communication in marketing -- France
  • LCSH : Semiotics -- France