Preference structure measurement : conjoint analysis and related techniques: a guide for designing and interpreting conjoint studies
著者
書誌事項
Preference structure measurement : conjoint analysis and related techniques: a guide for designing and interpreting conjoint studies
（Marketing research techniques series）
American Marketing Association, c2000
2nd ed
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注記
Includes bibliographical references (leaves 28-29)
内容説明・目次
内容説明
The latest addition to the AMA's Marketing Research Techniques Series, this easy-to-use guide contains information essential to the practicing marketing researcher. Complete with figures and examples, this comprehensive resource includes all information necessary for designing and interpreting conjoint studies.
目次
I. A BRIEF OVERVIEW II. BACKGROUND, KEY TERMS, AND BASIC CONCEPTS III. SPECIAL EFFECTS IV. USES OF CONJOINT ANALYSIS V. PRACTICAL ASPECTS OF DESIGNING AND EXECUTING A CONJOINT STUDY VI. DIFFERENT TYPES OF CONJOINT ANALYSES APPENDIX REFERENCES
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