Strategy in emerging markets : telecommunications establishements in Europe

著者

• Pehrsson, Anders

書誌事項

Strategy in emerging markets : telecommunications establishements in Europe

Anders Pehrsson

（Studies in global competition / edited by John Cantwell, v. 8）

Routledge, 2001

注記

Includes bibliographical references (p. 249-255) and index

内容説明・目次

内容説明

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets. This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides: * a literature review and applications of strategy concepts and key correlations * applications of a market establishment model and the strategic states model * a description of competition amongst telecom operators in the UK and Sweden * detailed case-studies of strategies of telecom operators in Europe * the identification of patterns and processes valid for emerging markets in general. Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration. Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.

目次

• Part I: Theoretical Considerations: Stratgy and Some Key Correlates Part II: Telecom Operators in the UK and sweden: industry Overview
• Design of an Industry Study Part III: Strategy Cases of Telecom Operators in Europe
• colt Telecom: Expanding in Europe Part IV: Discussion of Empirical Findings: Patterns and Processes
• Busniss Strategies of Telecoms Operators in the UK and Sweden

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA54615851
• ISBN:
  • 0415270529
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xv, 261 p.
• 大きさ: 24 cm
• 親書誌ID:
  • BA27097255