Advertising and promotion : an integrated marketing communications perspective

著者

• Belch, George E. (George Eugene)
• Belch, Michael A.

書誌事項

Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2001

5th ed

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA54619808
• ISBN:
  • 0072314451
• LCCN: 00040688
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 1 v. (various pasings)
• 大きさ: ill. (some col.) ; 29 cm
• 分類:
  • LCC : HF5823
  • DC21 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Communication in marketing
• 親書誌ID:
  • BA34788937