Understanding corporate strategy
著者
書誌事項
Understanding corporate strategy
Thomson Learning, c2001
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注記
Includes index
内容説明・目次
内容説明
This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.
目次
Preface 1. Introducing Strategy 2. Mission and Objectives 3. Measuring Success 4. Culture and Values 5. Environmental Analysis 6. Competitive Analysis 7. Strategic Resources 8. Strategy Creation 9. Strategic Planning and Intended Strategy 10. Emergent Strategy 11. Strategic Alternatives 12. Strategic Decision Making and Choice 13. Strategy Implementation Long Case Study 1: Amazon.com Long Case Study 2: Clarks Shoes Glossary Index
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