Understanding corporate strategy

著者

• Thompson, John L.

書誌事項

Understanding corporate strategy

John L. Thompson

Thomson Learning, c2001

注記

Includes index

内容説明・目次

内容説明

This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.

目次

Preface 1. Introducing Strategy 2. Mission and Objectives 3. Measuring Success 4. Culture and Values 5. Environmental Analysis 6. Competitive Analysis 7. Strategic Resources 8. Strategy Creation 9. Strategic Planning and Intended Strategy 10. Emergent Strategy 11. Strategic Alternatives 12. Strategic Decision Making and Choice 13. Strategy Implementation Long Case Study 1: Amazon.com Long Case Study 2: Clarks Shoes Glossary Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA5468693X
• ISBN:
  • 1861527551
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xix, 610 p.
• 大きさ: 24 cm