Global marketing management

Author(s)

• Keegan, Warren J.

Bibliographic Information

Global marketing management

Warren J. Keegan

（The Prentice-Hall international series in marketing）

Prentice Hall, c2002

7th ed., international ed

Note

Includes bibliographies and indexes

Details

• NCID: BA54755566
• ISBN:
  • 0130615064
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxv, 617 p.
• Size: 26 cm
• Classification:
  • LCC : HF1416
  • DC21 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA28899900