Business marketing : connecting strategy, relationships, and learning

Author(s)

• Dwyer, F. Robert
• Tanner, John F.

Bibliographic Information

Business marketing : connecting strategy, relationships, and learning

F. Robert Dwyer, John F.Tanner, Jr

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, 2002

2nd ed

• : International edition

Note

Includes bibliographies and index

Details

• NCID: BA54759738
• ISBN:
  • 0072410639
  • 0071206698
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxix, 705 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937