Marketing management : text and cases

Author(s)

• Dolan, Robert J.

Bibliographic Information

Marketing management : text and cases

Robert J. Dolan

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin (McGraw-Hill Higher Education), c2002

International ed

• : [pbk]

Other Title

Marketing management cases

Note

Previously published: Homewood, IL, Irwin, c1993

Details

• NCID: BA54764454
• ISBN:
  • 0071123288
  • 0071123288
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: ix, 498 p.
• Size: 26 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA34788937