Customer equity : building and managing relationships as valuable assets

Author(s)

• Blattberg, Robert C.
• Getz, Gary
• Thomas, Jacquelyn S.

Bibliographic Information

Customer equity : building and managing relationships as valuable assets

Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

Harvard Business School Press, c2001

Note

Includes index

Details

• NCID: BA54775654
• ISBN:
  • 0875847641
• LCCN: 00069709
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xix, 228 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.55
  • DC21 : 658.8/12
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer services -- Marketing
  • LCSH : Customer relations
  • LCSH : Customer loyalty