Customer equity : building and managing relationships as valuable assets

著者

• Blattberg, Robert C.
• Getz, Gary
• Thomas, Jacquelyn S.

書誌事項

Customer equity : building and managing relationships as valuable assets

Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

Harvard Business School Press, c2001

注記

Includes index

• NII書誌ID(NCID): BA54775654
• ISBN:
  • 0875847641
• LCCN: 00069709
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xix, 228 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.55
  • DC21 : 658.8/12
• 件名:
  • LCSH : Relationship marketing
  • LCSH : Customer services -- Marketing
  • LCSH : Customer relations
  • LCSH : Customer loyalty