Strategic market management
著者
書誌事項
Strategic market management
John Wiley, c2001
6th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
目次
- INTRODUCTION AND OVERVIEW
- Business Strategy: The Concept and Trends in Its Management
- Strategic Market Management: An Overview
- STRATEGIC ANALYSIS
- External and Customer Analysis
- Competitor Analysis
- Market Analysis
- Environmental Analysis and Strategic Uncertainty
- Internal Analysis
- ALTERNATIVE BUSINESS STRATEGIES
- Obtaining a Sustainable Competitive Advantage
- Differentiation Strategies
- Cost, Focus, and the Preemptive Move
- Strategic Positioning
- Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
- Diversification
- Strategies in Declining and Hostile Markets
- Global Strategies
- IMPLEMENTATION
- Implementation
- Appendix: Planning Forms
- Index.
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