Professional ship management : marketing and strategy
著者
書誌事項
Professional ship management : marketing and strategy
（Plymouth studies in contemporary shipping and logistics）
Ashgate, c2001
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注記
Includes bibliographical references (p. 196-224)
内容説明・目次
内容説明
Professional ship management represents a structural change in the maritime industry - there was a period when ships were managed by their owners. The strides towards growth and the importance of ship management have been recognized since the early 1970s. Large ship management companies can offer benefits to their clients that culminate in the improved efficiency of the shipping market at large. Efficiency arises from the effective use of resources so as to produce the maximum output with the least input. Large shipping management firms can do this because they can reduce average costs by virtue of their size, as well as maintaining effective organization of resources by virtue of their professionalism. This volume emanates from research carried out over a seven year period (1993-2000) and aims to address contemporary issues and future developments in professional ship management. It covers issues of growth, expansion and profitability. The book looks at principles of marketing and strategy within the context of shipping management.
The chapters provide an overview of the shipping management industry, and cover marketing practices, the application of relationship marketing, competition and strategy.
目次
- Part 1 Introduction. Part 2 Ship management: introduction
- ship management defined
- ship management - a historical review
- the rationale for outsourcing ship management
- the economics of vertical disintegration and outsourcing
- organisational structures
- services offered by ship management companies
- legal aspects of ship management
- ship management market structure
- organisational behaviour in ship management
- total quality in ship management
- information technology and ship management
- the International Ship Managers Association. Part 3 Marketing ship management: introduction
- the marketing of ship management services
- the ship management service and service quality
- pricing ship management services
- location and distribution
- promotion internal marketing and human resource management
- process and physical evidence. Part 4 Ship manager-client relationships: introduction
- marketing and exchange relationships
- relationship marketing
- applying relationship marketing to ship management services
- conceptual design and methodology
- elements of ship management relationships
- strategic relationship groups in ship management
- profiles of relationship groups
- profiles with client company characteristics
- frequency of communication
- implications for ship manager-client relationships. Part 5 Ship manager selection and evaluation: introduction
- the importance of selection criteria
- selection criteria in services
- selection criteria in shipping and transport
- ship manager selection and performance evaluation
- a process model for decision, selection and evaluation. Part 6 Competitive advance in ship management: introduction
- competition in ship management the competitive structure of the ship management market
- strategies for competitive advantage
- the sustainability of competitive advantage. Part 7 Strategy in ship management: introduction
- establishing a strategic direction
- diversification in ship management
- coalitions and competitor alliances
- international market strategy
- mergers and acquisitions
- performance measurement. Part 8 Conclusion: introduction
- ship management service solutions
- markets, location and entry
- problems and panaceas
- client relationships
- client needs and expectations
- the sustainability of competitiveness
- strategic directions
- professional ship management - marketing and strategy.
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