Strategies for electronic commerce and the internet

Author(s)

• Lucas, Henry C.

Bibliographic Information

Strategies for electronic commerce and the internet

Henry C. Lucas, Jr

MIT Press, c2002

• : pbk

Note

Includes index

Bibliography: p. [261]-262

Description and Table of Contents

Description

A guide to help business managers better compete in the age of the internet and electronic commerce. This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

by "Nielsen BookData"

Details

• NCID: BA54823214
• ISBN:
  • 0262122421
  • 0262621738
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xiv, 265 p.
• Size: 24 cm