Strategies for electronic commerce and the internet
著者
書誌事項
Strategies for electronic commerce and the internet
MIT Press, c2002
- : pbk
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注記
Includes index
Bibliography: p. [261]-262
内容説明・目次
内容説明
A guide to help business managers better compete in the age of the internet and electronic commerce.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
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