Marketing classics : a selection of influential articles

Author(s)

Bibliographic Information

Marketing classics : a selection of influential articles

Ben M. Enis and Keith K. Cox

Allyn and Bacon, c1973

2nd ed

Available at  / 4 libraries

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Details

  • NCID
    BA54881298
  • LCCN
    72095352
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xv, 471 p.
  • Size
    24 cm
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