International business
著者
書誌事項
International business
Palgrave, 2001
- : paper
- : hard
- タイトル別名
-
International business : an introduction
大学図書館所蔵 全16件
注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
: hard ISBN 9780333759783
内容説明
This text is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. Each chapter is self contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.
目次
Foreword by Geert Hofstede - International Business in the Twenty-First Century - International Trade and Foreign Direct Investment - Economic Integration - The Role of Culture in International Business - International Strategy - The International Financial Markets: Sources of Finance for International Trade and Investment - Foreign Exchange Risk Management - International Marketing - Operations and Supply Chain Management - International Human Resource Management - The Impact of Multinational Corporations
- 巻冊次
-
: paper ISBN 9780333759790
内容説明
This book is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. Each chapter is self-contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.
目次
- Foreword
- Geert Hofstede.- International Business in the Twenty-First Century.- International Trade and Foreign Direct Investment.- Economic Integration.- The Role of Culture in International Business.- International Strategy.- The International Financial Markets: Sources of Finance for International Trade and Investment.- Foreign Exchange Risk Management.- International Marketing.- Operations and Supply Chain Management.- International Human Resource Management.- The Impact of Multinational Corporations.
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