Marketing higher and further education : an educator's guide to promoting courses, departments and institutions
著者
書誌事項
Marketing higher and further education : an educator's guide to promoting courses, departments and institutions
Kogan Page, 2002
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
目次
- Why market?
- training or education
- the essence of marketing education
- research
- developing a marketing position
- public relations
- making partnerships work
- managing the project
- fund raising and financing marketing
- local, national and international marketing
- students recruitment
- product development - offering the students the courses they want
- quality offered
- exploring the power of learning relationships
- auditing success.
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