Analysis for marketing planning
Author(s)
Bibliographic Information
Analysis for marketing planning
（Irwin/McGraw-Hill series in marketing）
McGraw-Hill/Irwin, c2002
5th ed. International ed
Related Bibliography 1 items
Available at 3 libraries
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun
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