High visibility : the making and marketing of professionals into celebrities

Author(s)

Bibliographic Information

High visibility : the making and marketing of professionals into celebrities

Irving Rein, Philip Kotler, Martin Stoller

NTC Business Books, c1997

Available at  / 2 libraries

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Note

Includes bibliographical references and index

Details

  • NCID
    BA55072004
  • ISBN
    • 0844234486
  • LCCN
    97017534
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Lincolnwood, Ill.
  • Pages/Volumes
    xiii, 346 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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