High visibility : the making and marketing of professionals into celebrities

著者

• Rein, Irving J.
• Kotler, Philip
• Stoller, Martin R.

書誌事項

High visibility : the making and marketing of professionals into celebrities

Irving Rein, Philip Kotler, Martin Stoller

NTC Business Books, c1997

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA55072004
• ISBN:
  • 0844234486
• LCCN: 97017534
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xiii, 346 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HM263
  • DC21 : 659
• 件名:
  • LCSH : Publicity
  • LCSH : Fame
  • LCSH : Celebrities