Entrepreneurship and small business

著者

書誌事項

Entrepreneurship and small business

Paul Burns

Palgrave, 2001

  • : hbk
  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This text follows and succeeds the second edition of "Small Business and Entrepreneurship" by Paul Burns and the late Jim Dewhurst. It combines a theoretical management perspective with a practical "how to" element. Boxed mini-cases, a step-by-step guide to producing a business plan and full length case studies provide practical application. This text has been written for final year undergraduates and MBA/postgraduate business students taking small business or entrepreneurship modules.

目次

  • Preface - Acknowledgements - David and Goliath - Heroes and Super-heroes - Opportunity and Innovation - Start-up - Start-up
  • Making it Happen - Start-up
  • Control and Decision-making - E-business - Developing a Business Plan - From Entrepreneur to Leader - Growth
  • Success - Growth
  • Take-off - Financing Small Firms - The Family Firm - The Exit

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