Cranfield research papers in marketing & logistics
著者
書誌事項
Cranfield research papers in marketing & logistics
Cranfield School of Management, c1975
- 1973/1974
- 1974/1975
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収録内容
- 1973/1974. Distribution and retailing in the eighties / by David Walters
- Power in distribution channels / by Ian Wilkinson
- Advertising resource allocation / by David Corkindale ... [et al.]
- Containerisation : its corporate impact / by Mark Wronski
- Marketing educational effectiveness / by Donald Cowell
- The European customer in a technological society / by Gordon Wills
- 1974/1975. 6. Selecting European Markets / by Marcia Purnell
- 7. Household decision-making / by Martin G. Christopher
- 8. Managing new products / by David Midgley
- 9. The management of fashion / by David Midgley and Gordon Wills
- 10. Educational technology in internatjional marketing / by Malcolm Harper