Cranfield research papers in marketing & logistics

著者

• Walters, David
• Wilkinson, Ian
• Corkindale, David
• Wronski, Mark
• Cowell, Donald
• Wills, Gordon
• Purnell, Marcia
• Christopher, Martin G.
• Midgley, David
• Harper, Malcolm

書誌事項

Cranfield research papers in marketing & logistics

Cranfield School of Management, c1975

• 1973/1974
• 1974/1975

収録内容

• 1973/1974. Distribution and retailing in the eighties / by David Walters
• Power in distribution channels / by Ian Wilkinson
• Advertising resource allocation / by David Corkindale ... [et al.]
• Containerisation : its corporate impact / by Mark Wronski
• Marketing educational effectiveness / by Donald Cowell
• The European customer in a technological society / by Gordon Wills
• 1974/1975. 6. Selecting European Markets / by Marcia Purnell
• 7. Household decision-making / by Martin G. Christopher
• 8. Managing new products / by David Midgley
• 9. The management of fashion / by David Midgley and Gordon Wills
• 10. Educational technology in internatjional marketing / by Malcolm Harper

詳細情報

• NII書誌ID(NCID): BA55201184
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cranfield, Eng.
• ページ数/冊数: v.
• 大きさ: 24 cm