Responsive healthcare : marketing for a public service
Author(s)
Bibliographic Information
Responsive healthcare : marketing for a public service
(Health services management)
Open University Press, 2002
- : pbk
Available at 16 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
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  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
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  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
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  United States of America
Note
Includes bibliographical references (p. [229]-240) and index
Description and Table of Contents
Description
* How should marketing be carried out by publicly-funded health services?
* How must conventional marketing techniques be altered for this purpose?
* What lessons can be drawn from practical attempts to market healthcare to date?
This comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. Responsive Healthcare focuses mainly on the British health system and its recent reforms, but the general themes and lessons to be learned are applicable to most health systems and the book will be of interest to health service managers and clinicians worldwide.
Table of Contents
Series editor's preface
Health services, public management and users
Marketing
for, against and beyond
Marketing for healthcare commissioners
Anti-marketing for health promotion
Marketing in primary healthcare
Marketing for secondary healthcare providers
Quality management and clinical governance
Consumer research in health services
Marketing in a postmarket system
References
Index.
by "Nielsen BookData"