Responsive healthcare : marketing for a public service
著者
書誌事項
Responsive healthcare : marketing for a public service
(Health services management)
Open University Press, 2002
- : pbk
大学図書館所蔵 全16件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [229]-240) and index
内容説明・目次
内容説明
* How should marketing be carried out by publicly-funded health services?
* How must conventional marketing techniques be altered for this purpose?
* What lessons can be drawn from practical attempts to market healthcare to date?
This comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. Responsive Healthcare focuses mainly on the British health system and its recent reforms, but the general themes and lessons to be learned are applicable to most health systems and the book will be of interest to health service managers and clinicians worldwide.
目次
Series editor's preface
Health services, public management and users
Marketing
for, against and beyond
Marketing for healthcare commissioners
Anti-marketing for health promotion
Marketing in primary healthcare
Marketing for secondary healthcare providers
Quality management and clinical governance
Consumer research in health services
Marketing in a postmarket system
References
Index.
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