Essentials of entrepreneurship and small business management
Author(s)
Bibliographic Information
Essentials of entrepreneurship and small business management
Prentice Hall, c2002
3rd ed
Available at / 4 libraries
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Note
Originally published as: The essentials of small business management, 1994
Includes index
Description and Table of Contents
Description
For courses in Small Business Management and Entrepreneurship.
A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.
Table of Contents
I. THE CHALLENGES OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
6. Building a Powerful Marketing Plan.
7. Advertising and Pricing for Profit.
8. Managing Cash Flow.
9. Creating a Successful Financial Plan.
10. Crafting a Winning Business Plan.
IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
11. Sources of Funds: Debt and Equity.
12. Choosing the Right Location and Layout.
13. Global Aspects of Entrepreneurship: Why Go Global?
14. Leading the Growing Company and Planning for Management Succession.
15. E-Commerce and the Entrepreneur.
Index.
by "Nielsen BookData"