Questionnaire design
Author(s)
Bibliographic Information
Questionnaire design
Kogan Page, 1993
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Description and Table of Contents
Description
A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results.
by "Nielsen BookData"