The marketing plan
著者
書誌事項
The marketing plan
Wiley, c2001
3rd ed
大学図書館所蔵 件 / 全7件
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.
目次
Step 1: Planning the Development of a Marketing Plan. Step 2: Scanning Your Environment. Step 3: Establishing Goals and Objectives. Step 4: Developing Marketing Strategy. Step 5: Developing Marketing Tactics. Step 6: Forecasting for Your Marketing Plan. Step 7: Calculating Important Financial Ratios for Your Marketing Plan. Step 8: Presenting the Marketing Plan. Step 9: Implementation. Appendices. Index.
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