{"@context":{"owl":"http://www.w3.org/2002/07/owl#","bibo":"http://purl.org/ontology/bibo/","foaf":"http://xmlns.com/foaf/0.1/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/"},"@id":"https://ci.nii.ac.jp/ncid/BA5525018X.json","@graph":[{"@id":"https://ci.nii.ac.jp/ncid/BA5525018X#entity","@type":"bibo:Book","foaf:isPrimaryTopicOf":{"@id":"https://ci.nii.ac.jp/ncid/BA5525018X.json"},"dc:title":[{"@value":"Marketing communication : principles and practice"}],"dc:creator":"Richard J. Varey","dc:publisher":[{"@value":"Routledge"}],"dcterms:extent":"xxv, 389 p.","cinii:size":"26 cm","dc:language":"eng","dc:date":"2002","cinii:ncid":"BA5525018X","cinii:ownerCount":"14","foaf:maker":[{"@type":"foaf:Person","foaf:name":[{"@value":"Varey, Richard J."}]}],"bibo:owner":[{"@id":"https://ci.nii.ac.jp/library/FA002010","@type":"foaf:Organization","foaf:name":"一橋大学 附属図書館","rdfs:seeAlso":{"@id":"https://opac.lib.hit-u.ac.jp/opac/opac_openurl/?ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA002994","@type":"foaf:Organization","foaf:name":"神戸大学 附属図書館 社会科学系図書館","rdfs:seeAlso":{"@id":"https://op.lib.kobe-u.ac.jp/opac/opac_openurl/?rfe_dat=ncid/BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA004209","@type":"foaf:Organization","foaf:name":"熊本県立大学 図書館","rdfs:seeAlso":{"@id":"https://wwwlib.pu-kumamoto.ac.jp/opac/search?target=local&searchmode=complex&autoDetail=true&s_ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA004490","@type":"foaf:Organization","foaf:name":"東北工業大学 附属図書館","rdfs:seeAlso":{"@id":"https://opac.tohtech.ac.jp/opac/search?target=local&searchmode=complex&autoDetail=true&s_ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA004741","@type":"foaf:Organization","foaf:name":"城西大学 水田記念図書館","rdfs:seeAlso":{"@id":"http://libopac.josai.ac.jp/opac/opac_openurl/?ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA004898","@type":"foaf:Organization","foaf:name":"中央学院大学 図書館","rdfs:seeAlso":{"@id":"http://wwwlib.cgu.ac.jp/mylimedio/search/search.do?target=local&mode=comp&category-mgz=1&category-book=1&annex=all&ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA005620","@type":"foaf:Organization","foaf:name":"高千穂大学 図書館","rdfs:seeAlso":{"@id":"https://takachiho.opac.jp/opac/ncid_search?ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA006270","@type":"foaf:Organization","foaf:name":"日本大学 商学部図書館"},{"@id":"https://ci.nii.ac.jp/library/FA006678","@type":"foaf:Organization","foaf:name":"明治大学 図書館","rdfs:seeAlso":{"@id":"https://opac2018.lib.meiji.ac.jp/webopac/ufirdi.do?ufi_target=ctlsrh&ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA006758","@type":"foaf:Organization","foaf:name":"立教大学 図書館","rdfs:seeAlso":{"@id":"https://opac.rikkyo.ac.jp/opac/opac_openurl/?ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA006995","@type":"foaf:Organization","foaf:name":"横浜商科大学 図書館","rdfs:seeAlso":{"@id":"https://opac.shodai.ac.jp/opac/search?target=local&searchmode=complex&autoDetail=true&s_ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA007896","@type":"foaf:Organization","foaf:name":"大阪商業大学 図書館","rdfs:seeAlso":{"@id":"http://www.lib.daishodai.ac.jp/opac/opac_openurl/?ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA014698","@type":"foaf:Organization","foaf:name":"青森公立大学 図書館","rdfs:seeAlso":{"@id":"https://mobileopac.apulib.nebuta.ac.jp/webopac/ctlsrh.do?tab_num=0&ncid=BA5525018X"}},{"@id":"https://ci.nii.ac.jp/library/FA018451","@type":"foaf:Organization","foaf:name":"青森中央学院大学・青森中央短期大学 図書館情報センター","rdfs:seeAlso":{"@id":"https://libaomoricgu.opac.jp/opac/ncid_search?ncid=BA5525018X"}}],"prism:publicationDate":["2002"],"cinii:note":["Bibliography: p. [360]-377","Includes index"],"dc:subject":["LCC:HF5415.123","DC21:658.8/02"],"foaf:topic":[{"@id":"https://ci.nii.ac.jp/books/search?q=Communication+in+marketing","dc:title":"Communication in marketing"}],"dcterms:hasPart":[{"@id":"urn:isbn:041523039X","dc:title":": hbk"}]}]}