Advertising : principles & practice

Author(s)

• Wells, William
• Burnett, John
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

Advertising : principles & practice

William Wells, John Burnett, Sandra Moriarty

Prentice Hall International, c2000

5th ed

Other Title

Advertising : principles and practice

Note

Includes bibliographical references and index

Details

• NCID: BA55256936
• ISBN:
  • 0130835714
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, New Jersey
• Pages/Volumes: xvii, 562 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising