New economy expression : redefining marketing in the multichannel age
著者
書誌事項
New economy expression : redefining marketing in the multichannel age
（The new economy excellence series）
J. Wiley, 2001
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注記
Includes bibliographical references (p. [263]) and index
内容説明・目次
内容説明
No marketer can ignore the Internet or its potential. Part of the post-hype New Economy Excellence series, New Economy Expression differs from its competition by looking first at the Internet as a means of promotion, and then at how the traditional tools of marketing can and must be updated and redesigned to take full advantage of the new business environment. Readers will emerge with an enhanced understanding of the Internet's true potential for e-marketing, and a set of powerful, practical tools to help them seize opportunities and prosper in this exploding area. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Emotion: Engaging Customer Passion with e-CRM Alfredo Zingale and Matthias Arndt - 0471841354
目次
E+Synergy. Controlled Anarchy: The Background to e-Commerce. Genuine Customer Partnership: Customer Relationship Management (CRM). Global Hide and Seek. New Marketing Theories for Old? Product/Service Decisions. Pricing or Promotion? Services in e-Commerce. The e-Retail Model. How Do You Make Money? Business-to-Business (B2B). Future Developments. Conclusion. Bibliography. Index.
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