The business growth handbook
著者
書誌事項
The business growth handbook
Kogan Page, 1995, c1992
Rev
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注記
Previous ed.: 1992
Bibliography: p329. - Includes index
内容説明・目次
内容説明
Small firms tend to stall when their staff level reaches 20. This can be avoided by taking appropriate action to stimulate growth, successfully handling the transition from an owner-managed business to team management and delegation. This text explains the phases of growth and provides a framework for nursing the business through each delicate stage until it becomes substantial and secure. It contains assessment forms tried and tested at the Cranfield School of Management, for a company "health check", which includes diagnosing your organization; marketing options; financing growth; visionary leadership; managing change; a new business plan; and exit routes. Each section is illustrated with case studies, tables and drawings. Assignments enable owners to check their businesses' position and base their future on a sound plan for growth.
目次
- Where are we now?
- your mission, opportunities and threats
- strengths and weaknesses
- the financial position
- how to diagnose your organization
- assessing people, systems and structure
- where are we going?
- marketing options
- marketing strategy - focus and priorites
- choosing between alternatives
- financing growth
- acquisitions, mergers, joint ventures and divestments
- visionary leadership
- how will we get there?
- the marketing plan
- the people plan
- managing change
- the financial plan
- writing up and presenting your new business plan
- exit routes.
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