Clicks and mortar : passion-driven growth in an internet-driven world
著者
書誌事項
Clicks and mortar : passion-driven growth in an internet-driven world
（The Jossey-Bass business & management series）
Jossey-Bass, c2001
2nd ed.
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注記
Bibliography: p. 297-302
Includes index
内容説明・目次
内容説明
The phenomenal rise of the Internet may seem to have transformed everything about business. But according to two men who have been at the forefront of the Internet's impact, some important things haven't changed: The future still belongs to passionate companies made up of passionate people. In this book, Schwab co-CEO David Pottruck teams up with leadership master and best-selling author Terry Pearce to show what it takes to build a high-growth organization in today's electronic environment.
Passionate companies have cultures that are created and sustained on purpose, and that support individual contribution, team play and risk-taking. Passionate leaders are driven by their own personal values, and a desire for the health and success of their organizations and people, not merely the promise of an IPO payoff. Passionate business practices are dynamic, and are anchored by the principles that made the company a success in the first place.
In Clicks and Mortar Pottruck and Pearce translate their experience working together at one of the world's fastest growing financial services companies into practical advice that will help other organizations adapt to the changes brought about by the technology-driven revolution. Through many stories and examples from Schwab, start-ups, and Fortune 500 companies, the authors show how organizations can marry technology and the best qualities of people to create the perfect environment for profitable success.
目次
CULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE.
Building a Culture for Growth.
Sustaining Culture Day to Day.
Cultivating Commitment Through Diversity.
LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH.
Living Leadership as a Person, as a Company.
Leadership Communication.
Generating Ideas and Innovation Through Leadership.
MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD.
Creating the Future with Measurement.
Understanding Technology and the People Who Build It.
Marketing: Your Company's Voice, Your People's Promises.
Brand and Customer Experience: The Heart of a Passion-Driven Business.
Dialogue on the Future.
Appendix A: Timeline of Schwab's Growth.
Appendix B: Schwab's Vision, Values, and Strategic Priorities.
Appendix C: Dave's Top Ten Ad Tips.
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