Tourism distribution channels : practices, issues and transformations
著者
書誌事項
Tourism distribution channels : practices, issues and transformations
Continuum, 2001
- : hardback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, "Tourism Distribution Channels" brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.
目次
Part 1: Tourism Distribution: Theory, Practice and Issues. Part 2: Tourism Distribution Structures. Part 3. Destination and Regional Approaches to Tourism. Part 4. Transformation and Trends in the Tourism Industry: Implications for Distribution Channels. Index.
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