Tourism distribution channels : practices, issues and transformations
Author(s)
Bibliographic Information
Tourism distribution channels : practices, issues and transformations
Continuum, 2001
- : hardback
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, "Tourism Distribution Channels" brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.
Table of Contents
Part 1: Tourism Distribution: Theory, Practice and Issues. Part 2: Tourism Distribution Structures. Part 3. Destination and Regional Approaches to Tourism. Part 4. Transformation and Trends in the Tourism Industry: Implications for Distribution Channels. Index.
by "Nielsen BookData"