Raising the corporate umbrella : corporate communication in the 21st century

著者

• Kitchen, Philip J.
• Schultz, Don E.

書誌事項

Raising the corporate umbrella : corporate communication in the 21st century

Philip J. Kitchen and Don E. Schultz

Palgrave, 2001

注記

Includes bibliographical references (p. 398-407) and index

内容説明・目次

内容説明

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

目次

Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA55343553
• ISBN:
  • 0333926390
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xxii, 410 p.
• 大きさ: 24 cm