Integrated advertising, promotion, and marketing communications

著者

• Clow, Kenneth E.
• Baack, Donald

書誌事項

Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack

Prentice Hall, c2002

タイトル別名

Integrated advertising, promotion, & marketing communications

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA5535110X
• ISBN:
  • 0130175781
• LCCN: 2001034371
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxvi, 638 p.
• 大きさ: 26 cm.
• 付属資料: 1 computer laser optical disk (4 3/4 in.)