Quicksilver companies : the battle for the online consumer
著者
書誌事項
Quicksilver companies : the battle for the online consumer
Palgrave, 2001
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注記
Includes bibliographical references (p. 171-172) and index
内容説明・目次
内容説明
The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are the Quicksilver Companies and this book is about them. As the creator of the BBC online site and advisor to businesses such as The Financial Times , SkyDigital, BP Amoco and others Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real-life stories to show how to avoid the pitfalls.
目次
The Battle for the Online Consumer How Online has Changed the Way in Which Business Competes The Battle for the Online Consumer - and How to Win it Online Business Checks Timing Place Team Presenting Your Strategy Exploiting the Eighty Per Cent Fulfilling the Expectations of the Online Consumer Reasons Online Businesses don't Make it The Next wave of Online Businesses: What Successful e-businesses Will Look Like and Where They Will Be Using Competitive Advantage to Make Money
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