Management information for marketing decisions

著者

書誌事項

Management information for marketing decisions

Graham L. Axelby

（The official CIM coursebook）

Butterworth-Heinemann, 2001-

  • 2001-2002
  • 2002-2003

タイトル別名

Management information for marketing decisions : 2001 advanced certificate syllabus

大学図書館所蔵 件 / 全6件

この図書・雑誌をさがす

注記

"Published on behalf of the Chartered Institute of Marketing"

Includes index

内容説明・目次

巻冊次

2001-2002 ISBN 9780750653084

内容説明

'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: * a firmly international perspective * new material to cover e-marketing issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research * a completely revised Continuous Assessment unit * new and up to date examples and case studies to illustrate the theory * additional text references and website references * preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.

目次

  • Management Information Systems - basic concepts
  • Information and communication technologies supporting marketing decisions
  • Forecasting methods and tools used in decision-making
  • Marginal cost and break-even analysis
  • Effect of overheads on marketing decisions, activity based costing and activity based management
  • Pricing
  • Product profitability, ratio analysis, financial impacts of marketing decisions
  • Budgeting and standard costing
  • Capital budgeting
  • Market research information applied to marketing decisions
  • Approaching the module for continuous assessment
  • Guidance on the examination preparation
  • Examination paper, sample answers and Senior Examiner's comments, June 2000
  • Examination paper, sample answers and Senior Examiner's comments, December 2000
  • Curriculum information
  • Answers and debriefing.
巻冊次

2002-2003 ISBN 9780750657051

内容説明

"Butterworth-Heinemann's 2002-2003 CIM Coursebook" series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! This coursebook contains CIM approved content for this year's course. It is approved by the CIM Chief Examiner. It contains updated material and cases to keep you up to speed with the latest developments. Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MarketingOnline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. This is a definitive coursebook written by an expert educator to guide you through the 2002-2003 syllabus.

目次

  • Preface
  • Management Information Systems - basic concept
  • Information and communication technologies supporting marketing decisions
  • Forecasting methods and tools used in decision-making
  • Marginal costing and break-even analysis
  • Effect of overheads on marketing decisions, activity based costings, activity based management
  • Pricing
  • Product profitability, ratio analysis, financial impacts of marketing decisions
  • Budgeting, standard costing
  • Capital budgeting
  • Marketing research information applied to marketing decisions
  • Appendices - Guidance on examination preparation
  • Answers and debriefings
  • Curriculum information.

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