Diploma case study book : analysis and decision
著者
書誌事項
Diploma case study book : analysis and decision
（The official CIM coursebook）
Butterworth-Heinemann, 2001-
- 2001-2002
- 2002-2003
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注記
"Published on behalf of the Chartered Institute of Marketing"
"2001 postgraduate diploma syllabus"--Cover
内容説明・目次
- 巻冊次
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2001-2002 ISBN 9780750653145
内容説明
This text is a coursebook specifically tailored for students undertaking the Analysis and Decision module of the CIM Diploma. Written by the CIM Senior Examiner for the Diploma Analysis and Decision (Case Study) module, the book is completely revised and updated to fit in with the syllabus. It is also officially endorsed by the CIM and approved by the CIM Chief Examiner. This new edition contains: a firmly international perspective; new material to cover e-marketing issues; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
目次
- What is meant by case study analysis
- analyzing a case study
- the role of financial analysis
- the CIM examiner's guidance notes for tutors and students. Past case studies with examiner's reports: June 1999, Biocatalysts Ltd
- December 1999, Acclaim Entertainment Inc
- June 2000, Clerical Medical Investment Group Ltd
- December 2000, Pirelli. Specimen answers: June 1999, Biocatalysts Ltd
- December 1999, Acclaim Entertainment Inc
- June 2000, Clerical Medical Investment Group Ltd
- December 2000, Pirelli.
- 巻冊次
-
2002-2003 ISBN 9780750657112
内容説明
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * Written by the CIM Senior Examiner for the Integrated Marketing Communications module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
目次
- Preface
- Part one: Approaching the Analysis and Decision paper - Introduction
- What is meant by case study analysis?
- Contemporary issues in marketing
- Financial analysis and marketing measures
- Daugavpils case - worked example
- The examination
- Part 2: Past case studies - December 2000: Pirelli
- June 2001: Malaysian Airline System Berhad
- December 2001: City of Daugavpils
- Part 3: Past examiners' reports and specimen answers - December 2000: Pirelli
- June 2001: Malaysian Airline System Berhad
- December 2001: City of Daugavpils.
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