Integrated marketing communications
Author(s)
Bibliographic Information
Integrated marketing communications
（The official CIM coursebook）
Butterworth-Heinemann, 2001-
- 2001-2002
- 2002-2003
- 2003-2004
- Other Title
-
Integrated marketing communications : 2001 postgraduate diploma syllabus
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Note
"Published on behalf of the Chartered Institute of Marketing"
Vol. 2003-2004 by Chris Fill
Includes index