Essential guide to business in the performing arts
著者
書誌事項
Essential guide to business in the performing arts
Hodder & Stoughton, 1996
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注記
Includes bibliographies and index
内容説明・目次
内容説明
This text addresses the business skills that are essential to those involved in the performing arts. With increasing emphasis on freelance and small-scale work in the arts, this book provides an introduction to areas such as marketing, finance and fundraising.
目次
- The performing arts, entertainment and cultural industries
- brief history of public funding for the arts
- the work of theatres and arts centres
- producing and presenting the arts
- budgeting
- fundraising
- marketing and publicity
- managing a project
- evaluation. Appendix: contract law
- copyright.
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